What Is SEO / Search Engine Optimization?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Our job as SEO experts is to take what we know of these algorithms and strategically build your websites relevance. By doing this we help major search engines like Google, Yahoo!, and Bing understand that your website has what people want and belongs at the top of the search results page. Search engine optimization provides the highest long-term return on investment of all online marketing methods.

Our SEO Services Include:

  • Initial website analysis
  • Competitors analysis report
  • Keyword analysis
  • Link popularity analysis
  • Website conversion analysis
  • Site usability improvement analysis
  • On-page optimization of all relevant pages
  • Keyword density validation
  • Title and meta tag optimization
  • Robot.txt optimization
  • Sitemap creation
  • Google sitemap creation
  • Image ALT text optimization
  • Search engine submissions
  • Directory submissions
  • Ongoing link development
  • Article posting
  • Press releases
  • Blog campaigns
  • Original content writing
  • Pre SEO index report
  • Internal pages SEO report
  • Online testing reports
  • Page content optimization